The Book Box
The Book Box is a playful sub-brand for Brunswick Bound designed to get young people excited about reading. The identity includes bold, flexible branding, packaging and promotional materials that make reading feel fun, personal and community driven.
VitaChews
A playful packaging system for a conceptual gummy vitamin range including Vitamin C, Sleep and Energy. Bold colours and simple iconography were used to create clarity, approachability and shelf appeal.
The Invisible Man
This publication redesign reimagines The Invisible Man through the lens of psychological deterioration, expressed via a chaotic diary-style layout, varied paper sizes and expressive handwritten elements. The concept reflects Griffin’s mental breakdown as he loses his identity, blending structure with disorder to visualise his unraveling state of mind.
Dancing with Coronaspheres
This conceptual publication visualises how the COVID-19 pandemic reshaped our relationship with breath and space. The design shifts from isolations to reconnection using contrast in layout and imagery to mirror the essay’s themes.
Break the Vape Chain
A bold, youth targeted campaign addressing teen vaping through playful ghost characters and vibrant visuals. The design uses approachable storytelling to raise awareness and inspire young people to break free from nicotine addiction.