The Book Box
Brunswick Bound Sub-Brand | 2025 | Capstone Project
Project Overview
Scope
The Book Box is a playful sub-brand created for Brunswick Bound to spark a love of reading among young people. The project included developing a bold, flexible visual identity, packaging, and promotional materials designed to appeal to both young readers and the parents or guardians purchasing the box.
Process
Research into youth reading habits and competitor analysis informed the design direction. Concepts were developed through sketching, prototyping, and testing layout systems. The final design combined bright visuals, tactile packaging, and engagement items to create an exciting unboxing experience.
Solution
The Book Box branding delivers a fun, story-driven reading experience. With collectible items, sustainable packaging, and an identity that balances playfulness with trust, the design encourages regular reading habits and creates a lasting emotional connection with the brand.